This is why you won't succeed at UGC

Get your head around this and your response rates change overnight… 

Author

Mike Rama
May 02, 2024

Your fear of being annoying is holding you back

Last week, I spoke about why you’re getting ghosted. 

{TL:DR version — you were making it too hard for the brand to respond to you.}

And that is still 100% true. The easier you make it for people to move forward with you, the more likely it is they’ll reply.

But there’s something so many creators overlook. And it’s SO simple…

When you’re emailing a brand contact, you’re emailing a person. A real person. A real person who isn’t always on top of their inbox. 

Ask yourself this (and be honest)... of the last ten pitches you've not heard back from — how many have you followed up? 

How many have you followed up with a second time? 

If your answer isn't all ten, then your golden opportunity might be sitting in their spam folder.

Your pitch wasn't bad, your timing was. 

  • Creative strategists are suffering through the Mercury retrograde.

  • Marketing managers have bad mornings. 

  • Paid media execs go on vacation. 

This means that your pitch might not be a no, it might just have landed at the wrong time. 

A follow up might catch them at the perfect time.

Before I share some copy and paste examples, a quick word from the sponsors of today’s newsletter….

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Send your pitch. Wait a week. 

No reply? Send a nudge. Wait four days. 

No reply? Send a last chance email.

Steal these templates for a headstart.

You don’t need to write war and peace, but you just want to bring yourself back to the top of their inbox (and their mind).

Now I know what you’re going to say…

“But Mike, what if I'm annoying them?”

But, what if you're not? This isn't personal. It's just business. This is just following up… a tried and tested method to convert leads across every industry. 

You had the audacity to start UGC. Now have the audacity to follow up.

This email is your sign to go back through the last ten pitches you sent. If you’ve not heard back, you know what to do. 

To your success,

Mike — Founder, Brands Meet Creators

PS. Get more hands-on guidance in The Academy. With our expert coaches and a community of experienced creators on-hand to critique your pitch, you’ll be landing dream clients in no time.