This is why you’re getting ghosted

Let me tell you about Ella.

Ella is a member of the Academy. She’s a great creator, with a great portfolio and one hell of a work ethic. 

But she was struggling with something.

She had sent nearly 1000 pitches to brands. Pitches that she’d combed through. Perfected. Added in case studies. Found the decision maker. Sent off full of confidence. 

But then... 

Tumbleweed. From those thousands emails, she’d only got a handful of replies.

No matter how many times she refreshed her email, nothing.

Sound familiar?

We see this all the time…

Creators spend hours perfecting their pitches. Pitches that the brand should be jumping at, but instead they’re ghosting.

And almost every single time, it’s because of just one small thing.

You’re asking brands to do too much.

Let me explain…

You’re struggling with your pitch and this email caught your eye. You open, you read, and when you get to the end you find one of the following:

(A) Let me send you a perfect pitch example to copy and paste. Just reply yes.

OR

(B) Let’s jump on a call for half an hour to go over your pitch.

Be honest with yourself. Are you jumping on a call with me?

Hell no, you’re not. 

99% of creators do not want to give up half an hour without knowing what value it will bring.

But would you take two seconds to reply yes and let me do it for you?

>> Speaking of doing it for you, we’ve recently published 5 done for you pitch templates. You’re welcome. 

I’d say 99% of creators would. Brands aren’t any different.

These are real people with real jobs and real to-do lists on the other side of your pitch. 

Jumping on a call, looking at your portfolio, or even talking about a collaboration adds a task to their diary. You want to minimize that as much as possible.

Take 15 minutes this morning and take a look at your last 5 UGC pitches.

If the last line isn’t a super simple, super low effort, call-to-action, you’re missing a trick.

So, forward those emails again, but this time, try adding something like this.

Let me know how you get on.

To your success,

The Brands Meet Creators Team

P.S. We helped Ella fix her ghosting problem in The Academy. Imagine what we could do for you. Try it for just $1 per day for your first month.