Okay, let's talk about why your product demos might be flopping…

Quick question: Are you giving viewers the full view of your product, or just scratching the surface?

If you're thinking, “Well, I show the front…,” it’s about time to rethink your approach.

After our latest Post Roast Call (where we lovingly roast creator content), we uncovered some serious tea on what makes product demos work.

Spoiler alert: You're probably not showing enough angles.

The "show it like you mean it" strategy

When reviewing a creator's home product demo, Nick, one of our coaches, pointed out: "I need to see a lot more angles of this, and I need a zoomed-out one, too."

This seemingly simple feedback actually reveals what buyers are silently thinking while watching your videos:

• "Will this fit in my space?"

• "Does it look high-quality?"

• "How big is it really?"

• "Will it match my style?"

Your viewers aren't just watching…they're mentally placing your product in their lives. Every angle you show either builds or breaks that vision.

Make your product the star in multiple scenes

Think about how your product fits into different settings.

For fashion items, Nick emphasized: "Show it with a jacket. Show it with different pants. Help people see all the possibilities."

This applies to every product category:

• Home goods: Show it in different rooms

• Accessories: Display various styling options

• Tech items: Demonstrate multiple use cases

Practical steps for your next video

Before Recording:

1. List your product's key features

2. Plan your demonstration angles

3. Gather props for real-world demos

4. Think about common customer questions

While Recording:

1. Start with the full picture

2. Move to specific features

3. Show practical uses

4. Include size references

What's working right now

Our top-performing creators are seeing success when they:

• Open with a clear view of the product.

• Follow with 2-3 key features in action.

• Close with practical demonstrations.

Pro tip: Keep each segment under 15 seconds for maximum impact.

Get creative (like, actually creative)

We LOVE when creators think outside the box.

Feel free to get inventive with your product demonstrations. Maybe your product can be used in different places…show all those options.

Remember: Every angle you don't show is a question left unanswered in your viewer's mind.

Every feature you don't demonstrate is a potential sale left on the table. 🫡🫡🫡