🍵 why your lighting is hurting your live sales 💡- TeaTok Shop - [#26]

In our previous newsletters, we’ve covered pitches, strategy tips, and how-tos.

Today, we’re focusing on the ONE thing you’re probably overlooking that’s hurting your LIVE stream sales.

And no, it’s not your product or your pitch.

It’s your LIGHTING.

Lighting might be the last thing on your mind when you go LIVE, but it’s actually one of the easiest ways to elevate your setup and catch your audience’s attention.

This has been tried and tested by one of our coaches, Rox.

She emphasized how creators who focus on their lighting tend to have videos that visually pop, which translates directly into better engagement and, ultimately, more sales.

Here’s what you need to know:

Lighting makes your products pop.

Rox pointed out that when your lighting is on point, your products look more appealing, which leads to better engagement. A well-lit setup draws attention, shows details clearly, and gives off a professional vibe that viewers trust.

It’s not complicated—use what you have.

Natural light works wonders. Rox highlighted how simply facing a window or using basic lighting tools like a ring light can instantly make a difference. Alyssa added in the session that even a minor lighting tweak, like adjusting the angle or adding a bit more light, can turn an average video into one that grabs attention.

Test and learn.

Rox recommends always testing your lighting before going LIVE. It’s easy to overlook, but watching your replays can reveal how your products are really coming across. Are they standing out, or do they seem dull? A quick review can help you tweak your setup for the next time.

Why it matters…

When you think about LIVE streaming, what’s the first thing that comes to mind?

Is it your product? Your pitch? Maybe it’s the platform you're using?

But here’s the thing: none of that matters if your audience can’t see your product clearly.

Lighting might not be the first thing you consider, but it absolutely should be.

It’s the silent deal breaker.

Without good lighting, your incredible product, your well-crafted pitch, and all the effort you put into going LIVE can fall flat.

Poor lighting is the difference between someone staying engaged or scrolling right past.

You don’t need fancy equipment. 

All it takes is a little attention to detail.

Before your next LIVE, take a few minutes to review your lighting.

Because that simple adjustment could be the difference between a viewer scrolling past or turning into your next customer. 🙂‍↕️🙂‍↕️🙂‍↕️