TikTok Shop is going all-in on authenticity…

And you might want to do the same.

Turns out, the key to success on TikTok Shop LIVE is simpler than you think.

We had a really interesting discussion in our last Affiliate Accelerator call, and it was all about keeping it real in your TikTok Shop lives.

Now what exactly do we mean by that?

Authenticity is everything. 

You might not always notice, but every detail plays a role.

Your words, your product demos, your audience connection...every bit counts.

Imagine watching a live session where the excitement feels forced, doesn’t quite hit the same, right? 

As Rox, one of our live coaches, shared:

"If you're not passionate about what you're talking about for 30 minutes or an hour, people know. They sense something's off."

The absolute last thing you want is for your viewers to feel like they’re watching a pushy promo just after their money instead of connecting with someone who’s genuinely excited about what they’re sharing. 😫😫😫

So, how do you avoid that…?

Be unapologetically you.

When you’re genuinely excited about what you’re selling, it shows. 

That energy draws people in and keeps them coming back for more.

Take Rox’s example with vibration plates:

"I love the product, and I love educating people about it. That passion has kept people coming back."

It's this level of authentic enthusiasm that separates the top performers from the rest of the pack. 😉😉😉

Now, here’s what you can do in your next live:

• Pick products that genuinely excite you. Your enthusiasm will be infectious.

• Share personal stories about how the product has helped you.

• Don't shy away from imperfections. If you stumble over words or your cat interrupts, roll with it. It makes you relatable.

Remember, you're not just selling products. You're sharing exciting discoveries with your audience. 

Think of it like telling a friend about this awesome thing you found.

Your realness is your superpower, use it to dominate TikTok Shop.

By now, you’ve seen that all these insights come straight from our TikTok Shop Affiliate Accelerator. If you’re not a part of it yet, now’s the perfect time to join!

This free group is built to accelerate your TikTok Shop journey with weekly coaching, expert advice, and opportunities for paid brand partnerships (plus monthly retainers!).