Getting a retainer client on TikTok Live is exciting because it means steady pay, brand collaboration, and new opportunities like giveaways and flash sales.

But once you land that retainer, what comes next?

Here’s what you should know:

• Retainers bring security and consistency. You’ll have a guaranteed payment per stream plus the chance to earn commissions on top of that. It’s a great way to stabilize your income in TikTok’s unpredictable world.

• It can also bring anxiety. Unlike regular videos, you have to feature the product live, every time. That pressure can make your streams feel like a job rather than a passion project.

• Choose products you truly enjoy. This makes all the difference. Streaming something you like keeps you motivated, even when you’re talking to an empty room or waiting for the algorithm to pick up traction.

• Keep your streams engaging. Add music, move around, and spark conversation to keep energy for you and your viewers.

• You don’t have to stick to one category. While focusing on a niche can help, it’s possible to succeed streaming different products if you build your live presence strong enough. The TikTok live algorithm favors consistent, authentic creators over strict categories.

Retainer deals can be a game changer for your TikTok Live career but they require patience, consistency, and passion.

To your success, The Brands Meet Creators Team

P.S. Ready to make the most of your retainer client?

Hiring Creators on Retainer

We have dozens of Brands hiring TikTok Shop Creators on Retainer. Apply for our new platform, get accepted, and start landing retainer deals!

Note - many brands on the platform prefer to hire creators that already have the product in their showcase. Please add some of these products to your showcase first and we’ll send you samples 👇️ 

To your success,
The Brands Meet Creators Team

P.S. Join +1000 Creators in The Academy taking their income to the next level!