This patch video is going crazy on TikTok Shop right now.
And it's not because of the product.
It's because of the "Exotic Secret" hook!
View full video at the bottom of this email!
🧠 Why This Is Working
The creator never opens with a pitch.
He opens with a mystery.
He peels back a bright green patch, a weird little ball appears in the center, and before you even know what you're looking at — the text on screen reads: "I did NOT expect the $natch 😭🤌"
You're already hooked. And you haven't heard a word yet.
Then comes the line that does all the selling:
"Every single Japanese girl is $natched… and this is why."
That's it. That's the whole strategy.
The product stops being a random patch and becomes hidden knowledge — something an entire culture has been quietly doing for years that Western audiences are just now finding out about.
The viewer doesn't feel sold to. They feel let in.
🔥 How To Steal This
Find a product with an origin story, a foreign ingredient, or a ritual attached to it.
Then lead with the secret 🤫 not the product.
"[This culture] has been doing this for [years/generations] and nobody here is talking about it…"
Mugwort. Lotus leaf. Herbal oils. He didn't need to explain what any of it does — just showing the ingredient list on camera was enough to close the skepticism gap.
Visual proof beats verbal proof every time.
Try this framework on your next BMC Max post.
Find a product with an ingredient story and lead with the secret, not the sale.
Now, rinse and Repeat 🔁
See you on our FYP 😉
To your success,
The Brands Meet Creators Team 💛
Discover trending products with low competition and high earning potential, backed by data.
Be one of the first creators to promote products that are set to go viral!!
THE VIRAL SCRIPT WRITER
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1️⃣ Send an intro email between the brand and Shawn, our awesome Brand Partnerships lead ([email protected]) AND make sure to cc [email protected]
2️⃣ You can use the template below 👇️ 👇️ 👇️
3️⃣ If the brand successfully joins BMC Max you get 1,000 USD.
✍ REFERRAL EMAIL TEMPLATE ✍
CC: [email protected] , {brand contact email}
Subject: Intro: {Brand Name} x BMC
Hey Shawn,
Wanted to introduce you to {Brand Contact}. I think they’d be a strong fit for BMC Max.
{Brand Contact}, Shawn leads brand partnerships at Brands Meet Creators.
His team helps brands scale on TikTok Shop by tapping into a vetted network of 80,000+ creators — making it possible to produce creator content at scale, similar to how you scale ads, but with creators instead of media spend.
I think you two should connect. I’ll let you both take it from here!
Best,
{Your Name}
🔥 Full Video 🔥
@trendy.finds02 I can’t believe I didn’t know about this sooner
