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- What happens if TikTok actually gets banned...?
So, what's going to happen if TikTok actually gets banned?
Right now, betting markets put this at a 75% chance of happening.
I see a lot of TikTok Shop Affiliates panicking…
And not making any backup plans.
Well… here's the question that no one is asking (but everyone should be asking):
“What are the brands going to do?”
Once you know what the brands are going to do…
You know where the money is going to shift.
So what's their game plan?
Let me share what I'm seeing.
These brands are smart.
They're planning to take their TikTok affiliates and pivot them to IG Reels, IG Stories + YouTube Shorts, and drive traffic straight to Amazon.
Here's why this matters:
If TikTok gets banned, all that scrolling time isn't vanishing – it's moving to Reels and Shorts.
And those TikTok Shop buyers? They'll shift to Amazon.
Now here's where things get interesting…
Regular Amazon Affiliate commissions are tiny – just 2-4%.
Absolutely nothing compared to TikTok Shop commission rates.
This is why the Social Media —> Amazon model didn’t catch as much steam as TikTok Shop.
BUT – we've been working behind the scenes with some smart brands…
We've secured deals where brands will pay creators a flat fee to post and +25% commission for IG content (Reels and Stories) that drives Amazon sales.
Want in? Apply here.
If you’re a TikTok Shop Affiliate (with any IG presence at all) and you’re looking for a backup plan… this is worth a shot.
I'm betting that if we see TikTok go dark… this IG → Amazon model is about to explode.
To your success,
Mike Rama
Founder of Brands Meet Creators