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- Use this hook for any product
This hook style is crushing TikTok Shop right now…
And you can use this framework for just about any product.
Here’s how it works… (this hook did $65k GMV in just 2 days…)
(See full video at the bottom of this email)
🔥 The “What the Heck Is That?!” Hook
The hook:
“So when I pull this out at the camping grounds, usually everybody’s like, ‘What the heck is that?!’... and by the end of the trip, they’re thanking me.”
Why it works:
Curiosity trigger: “What the heck is that?” → viewers are thinking the same thing
Social proof baked in: Other people love it
Big camera movement in the first second pulls you in fast
🛠 Steal This Framework
Try this plug-and-play formula:
“Every time I pull this out at [location], someone says: ‘Wait… what is that?!’ By the end of [event], they’re [extreme reaction].”
Here’s how to apply it:
Neck fan: “Every time I wear this at Disneyland, someone’s like ‘What is that?!’ By the end of the day, they’re asking where to get one.”
Portable blender: “Every beach day, someone sees this and goes, ‘Wait… is that a blender?!’ By the end, they’re begging for strawberry daiquiris.”
Mini projector: “Every Airbnb trip, someone says ‘What the heck is that?!’ By the end of movie night, they’re obsessed and ask me where they can order.”
💡 Pro Tip: Add camera movement in the first second to help stop the scroll.
Use motion, while speaking your verbal hook!
See the full video at the bottom of the email.
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Hiring Creators on Retainer
We have dozens of Brands hiring TikTok Shop Creators on Retainer.
Apply for our new platform, get accepted, and start landing retainer deals!
📝 Important Note: Many brands on the platform prefer to hire creators that already have the product in their showcase. Please add some of these products to your showcase first and we’ll send you samples 👇️ 🛒
To your success,
The Brands Meet Creators Team
