TikTok is DOWN! ⚠️

Here's what to do

Loren Brabante
January 26, 2026

If your TikTok analytics have looked strange over the past day — you’re not alone.

You may have noticed:
⚠️ Delayed updates
⚠️ Missing data
⚠️ Views not moving

TikTok has described this as a large-scale U.S. service outage tied to a temporary power issue impacting infrastructure.

The TikTok team is aware of the issue and actively working on a fix. 🔧

Public user reports from Downdetector

Here’s the most important part 👇

Sales are still going through as normal.

They just aren’t fully showing up in analytics yet. ⏳

What this actually means for you

If you:

⚠️ Posted content and didn’t see views or analytics update

⚠️ Noticed Creator Center numbers lagging or freezing

⚠️ Felt unsure whether your videos were “working”

👉 This is a reporting delay, not a reach or sales issue.

Once TikTok resolves the backend problem, analytics will update retroactively and reflect activity accurately.

No rush to post right now ⏸️

Analytics are temporarily delayed, even though:

⏳ Distribution and sales activity does not appear to be impacted.

⏳️ The data just hasn’t caught up yet

This is a good moment to:

🧠 Step back from dashboards

🧠 Focus on skill-building

🧠 Let TikTok resolve things in the background

If you’ve seen analytics lag during busy periods before, this is a similar situation — just on a larger scale.

Why this may be happening now (context, not confirmation!)

While TikTok hasn’t publicly confirmed a specific cause beyond the current data center issue, the timing of these analytics delays has naturally raised questions. 👀

Recently, TikTok rolled out updated U.S. Terms of Service last January 22, 2026

🔗 TikTok’s current Terms of Service

When platforms make large infrastructure or legal changes, temporary reporting delays are not uncommon, especially at TikTok’s scale.

Around the same time, public reporting confirmed that TikTok finalized an agreement to operate under a new U.S.-based entity with majority American ownership, following prolonged regulatory pressure.

While TikTok hasn’t officially linked this transition to the current analytics issue, the timing has naturally drawn attention.

This is your reminder to stay grounded ✨🧘

Instead of stressing over delayed numbers, use this moment to:

✅ Stay consistent without overanalyzing

✅ Focus on content quality, not dashboards

✅ Trust that performance data will catch up

Turn this pause into an advantage with BMC Max Collective

If analytics are lagging, this is a great time to shift focus to growth.

Inside BMC Max Collective, you can:

✅ Watch new uploads from Coaches

✅ Revisit recorded classes and live calls

✅ Refine your TikTok Shop strategy

✅ Prep content so you’re ready once analytics fully normalize

Smart creators keep learning even when platforms wobble.

Final reminder 🤍

Tech hiccups happen.

Reporting delays happen.

Creators who win long-term stay calm, adaptable, and focused on execution.

Your sales are still tracking.

Your content is still live.

And TikTok is actively fixing the issue.

We’re always here for you.

To your success,
The Brands Meet Creators Team 💛

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All you have to do?

✅ Post 15+ NEW videos in January and stack as much GMV as you can.

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Claiming your prize for Force Factor’s January Rewards Campaign?

1️⃣ Send an intro email between the brand and Shawn, our awesome Brand Partnerships lead ([email protected]) AND make sure to cc [email protected]

2️⃣ You can use the template below 👇️ 👇️ 👇️

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✍️ REFERRAL EMAIL TEMPLATE ✍️

To: [email protected]

CC: [email protected] , {brand contact email}

Subject: Intro: {Brand Name} x BMC

Hey Shawn,

Wanted to introduce you to {Brand Contact}. I think they’d be a strong fit for BMC Max.

{Brand Contact}, Shawn leads brand partnerships at Brands Meet Creators.

His team helps brands scale on TikTok Shop by tapping into a vetted network of 80,000+ creators — making it possible to produce creator content at scale, similar to how you scale ads, but with creators instead of media spend.

I think you two should connect. I’ll let you both take it from here!

Best,
{Your Name}