The wild west days of TikTok Shop are over.

Remember when you could drop a conspiracy theory framework, tie in the product at the end, rack up millions of views, and hope for sales? 

That strategy is dead.

Here's what's working now with GMV Max taking over:

Conversion > Virality 

TikTok's pay-to-play shift means brands care about one thing: How many viewers actually buy. Those crazy viral videos with 0.001% conversion rates? They're not cutting it anymore. They won’t get GMV Max spend with this algorithm.

Videos Are Becoming Ads (And That's OK) 

The top-performing content now looks more like traditional advertising. Direct product focus. Clear benefits. No more burying the product 2 minutes deep in a video.

Longer = Better 

We’re seeing more and more +2-minute videos crushing it. 

Why?

They give you time to take viewers through the entire buying journey. 

Think of it as a mini infomercial that actually converts.

Bottom line: The creators winning right now are the ones who understand they're not just entertainers anymore - they're salespeople. 

And the algorithm is rewarding them for it.

Time to adapt or get left behind.

To your success,
The Brands Meet Creators Team