This viral video is the perfect example of the Hook Trifecta in action - and here’s how you can steal the exact formula:

Scroll to the bottom of this email for the full video!

🔥 Why This Hook Works

1. Visual Hook: A woman walks into the gym - camera starts at her feet, pans up to another woman mid-workout. Instant intrigue.  Take note of this movement, its a very common viral intro.  Super subtle, and only lasts 1 second. Note the above screenshot of the video at the start vs. 1 second: 

2. Text Hook: “Esas axilas blancas 😳” → “Those white armpits 😳”
   

   • Weird, specific, and emotion-driven.

   • Curiosity level: maxed out.
     

3. Verbal Hook: “Disculpen la molestia, pero desde lejos le estaba mirando las axilas…” → “Sorry to bother you, but I was looking at your armpits from afar…”
   

   • Bold and awkward in the best way. You’re pulled right into the convo.

Why it works: Each element hits a different curiosity trigger—and together they create a scroll-stopping force.

🛠 Steal This Framework

1. Start with motion (walk, pan, or movement to create energy)
   

2. On-screen text that makes viewers say “Wait, what?”
   

3. Start dialogue mid-scene with a bold, emotional statement
   

4. Casually reveal the product after interest is built

Bottom line: Don’t lead with the product - lead with curiosity. The Hook Trifecta gives you three chances to grab attention… and convert.  Scroll to the bottom for the full video!

Hiring Creators on Retainer

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To your success,
The Brands Meet Creators Team

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Full Video Breakdown: