Let’s break down why this creator’s MediCube Glass Skin bundle video has:
🤑 $655.3k GMV
🤯 77 Million Views
View full video at the bottom of this email!
The “This Has to Be a Mistake” Hook
“How does it feel like someone at MediCube made a mistake… this is actually insane.”
Before we even know what the product does…
We know something is WRONG.
Or at least it feels wrong.
Then comes the real punch:
“$228 worth of products for under $80 with free shipping.”
That’s not a product hook.
That’s a pricing shock hook. 🪝
And pricing shock spreads FAST on TikTok!
It activates:
😳 Disbelief
🧠 Curiosity
🏃 Urgency
Viewers immediately think:
“Wait… i’ll grab it before they fix that.”
That’s the magic. ✨
The Value Stack Avalanche
After the hook, the creator doesn’t slow down.
They RAPID FIRE value:
Pink collagen mask (color changing 👀)
Zero foam cleanser (barrier safe)
Cica toner
Peptide serum
Viral collagen jelly cream
Night wrapping mask
Exosome shot (at-home micro-needling vibes)
Zero pore pads
This is what I call value stacking without breathing room.
It creates overwhelm…
…but in a good way.
It feels like:
“There’s no way this should be this cheap.”
More products = higher perceived value.
Higher perceived value = easier conversion.
The “Routine Done For You” Angle
This part is subtle but powerful:
“MediCube has so many products… it can be overwhelming.”
➡ Now she’s addressing friction.
Skincare buyers struggle with:
What order?
What works together?
Am I mixing the wrong ingredients?
This bundle removes decision fatigue.
It’s not just a discount.
It’s convenience.
And convenience sells.
The Built-In Scarcity Close
“These bundles are already selling out… once they’re gone the price goes back up.”
Then:
“Get it before they fix the pricing.”
That line is elite.
And that psychology converts like CRAZY on TikTok Shop.
Why This Is Printing 🤑
Here’s the stack:
✅ Massive price anchor ($228 → $79)
✅ “This feels illegal” framing
✅ Rapid-fire value stacking
✅ Removes buying confusion
✅ Urgency tied to pricing error
❌ It doesn’t feel like skincare content.
🤫 It feels like insider info.
And insider info spreads.
The Framework You Can Steal
Use this if you’re promoting bundles or high AOV products:
Lead with a pricing shock
(Not the product benefits.)Anchor the original value
(Big number first.)Rapid-fire what’s included
(Create value overwhelm.)Remove buyer friction
(“This routine is already done for you.”)Close with urgency tied to price
(“Before they fix it.”)
That’s it.
Price shock + value stack + urgency.
Rinse and Repeat 🔁
See you on our FYP 😉
To your success,
The Brands Meet Creators Team 💛
Discover trending products with low competition and high earning potential, backed by data.
Be one of the first creators to promote products that are set to go viral!!
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1️⃣ Send an intro email between the brand and Shawn, our awesome Brand Partnerships lead ([email protected]) AND make sure to cc [email protected]
2️⃣ You can use the template below 👇️ 👇️ 👇️
3️⃣ If the brand successfully joins BMC Max you get 1,000 USD.
✍ REFERRAL EMAIL TEMPLATE ✍
CC: [email protected] , {brand contact email}
Subject: Intro: {Brand Name} x BMC
Hey Shawn,
Wanted to introduce you to {Brand Contact}. I think they’d be a strong fit for BMC Max.
{Brand Contact}, Shawn leads brand partnerships at Brands Meet Creators.
His team helps brands scale on TikTok Shop by tapping into a vetted network of 80,000+ creators — making it possible to produce creator content at scale, similar to how you scale ads, but with creators instead of media spend.
I think you two should connect. I’ll let you both take it from here!
Best,
{Your Name}
🔥 Full Video 🔥
@kaycstash Don’t sleep on this deal😳 #medicubeskincare #koreanskincare #tiktokshopcreatorpicks #medicube @medicube global
