Sometimes the best products on TikTok Shop aren’t the ones with the best videos.
They’re the ones with quiet, boring videos that are still printing sales…
because almost no one is competing.
That’s exactly what’s happening with BetterAlt right now.
BetterAlt Strategy Call with Alyssa
Yesterday’s BetterAlt Strategy Call with Coach Alyssa was all about three high-opportunity BetterAlt products that are:
✅ TikTok-approved
✅ Brand-approved
✅ Making sales
✅ Still wide open for you to dominate
1. BetterAlt Women’s Creatine with Glowchemy: “Glow Up in a Cup” ✨
This is the one Alyssa really wants you leaning into.
It’s not just creatine. It’s:
Creatine
Collagen
Hyaluronic acid
Biotin
Vitamin C
Pre + probiotics
…all in one scoop.
The wild part? The most viral videos for this product aren’t even that good. 😵💫
They’re basic. Some are a little chaotic.
But they’re selling because:
Very few affiliates are pushing it
The “all-in-one” story is insanely strong
The hooks speak directly to what women actually want
Hooks & lines that are already working:
“If you’re trying to get a dump truck back there and have skin that’s literally glowing…”
“Used to be a pancake, now it’s a peach.”
“Most people spend $250 buying all these separately… now you get it in one powder.”
Winning frameworks Alyssa showed:
The Booty + Skin Transformation Hook
Visual: your body / gym shots / leggings / glow-up B-roll
Voiceover: “If you want glowy skin + a dump truck back there, this is the all-in-one I’m using.”
Then list the ingredients and benefits.
Price Anchor Problem Stack
Show a stack of supplements: collagen, hyaluronic acid, biotin, vitamin C, probiotics, creatine.
“If you bought all of these separately, that’s over $250…”
Cut to the jar: “Now you get all of it in one scoop.”
Gym Rat / Skit Angle
Friend pokes your glutes / compliments how you’re looking.
“What are you doing?” → “I’ve been taking this women’s creatine with collagen in it…”
Close with a clear CTA and mention the sale.
Car-Tok “Glow Up in a Cup” POV
Filmed in the car (supplements convert crazy well here).
Talk like you’re on FaceTime with a friend:
“My workout is basically chasing my kids, but this one stacked creatine still does the job…”
Your move this week:
Request the BetterAlt creatine.
Pick ONE framework from above.
Shoot a simple version.
Post it.
You don’t need perfection, you just need to be better than the “meh” videos that are already selling.
2. Shilajit Honey Sticks 🍯 The Low-Energy Framework
These OG Himalayan Shilajit Honey Sticks have done serious GMV…
and basically one creator has been hogging the leaderboard.
@beachislife87 This is why you have no Energy! ‼️ #betteralt #shilajit #tiktokshopcreatorpicks #traceminerals #energy
His visuals? Pretty boring.
His framework? 🔥
He talks straight to the person who:
Drinks coffee and is still tired
Crashes after energy drinks
Wakes up exhausted even after a full night’s sleep
Gets anxious from too much caffeine
Then he hits them with:
“Your cells are literally out of battery… not making ATP because you’re low on trace minerals.”
And positions the honey sticks as:
A daily habit
A long-lasting, stable energy solution
Something you can even add to your coffee
How you can remake this:
Keep the FaceTime vibe — direct, casual, honest.
Paint the daily struggle: “You wake up tired, you slam caffeine, you’re still tired…”
Introduce the honey stick as the simple, once-a-day fix.
Mention: trace minerals, feeling more well-rested, less edgy from caffeine.
Close with: shipping is fast, flavor is good, there’s a deal live on TikTok Shop.
You don’t need fancy edits. You just need emotion + clarity.
3. Shilajit Capsules: The “All These vs This One” Angle
The capsules are another all-in-one monster.
Think of them as:
“Here’s a supplement stack in one bottle.”
The viral framework Alyssa highlighted:
“If you need more energy → take Shilajit.”
“If you want to feel less stressed → take ashwagandha.”
“If you want better performance → take maca root”
“If you want to put it down in the bedroom → take Tongkat Ali.”
Then:
“If you bought all of these separately, that’s around $250.
BetterAlt put them all into one capsule.”
Your job is to:
List the individual ingredients + benefits
Show the pile of bottles they’d normally buy
Replace it visually with one bottle
Anchor the price as “way cheaper than buying everything separate”
That formula works over and over again on TikTok Shop.
Frameworks You Can Steal for Any BetterAlt Product
Alyssa dropped two frameworks you can use across creatine, honey sticks, or capsules:
Framework 1: The Gut / Energy Day-in-the-Life Dump
Show a “bad” day:
Donuts + caffeine for breakfast
Energy drink mid-morning
Fast-food lunch
Exhausted on the couch + sugar cravings
Cut to what your gut looks like (dumping things into a messy bin).
Then show the clean, simple product and list what it supports:
Gut health
Skin
Energy
Mood
Close with: “Instead of 10 different pills, I just use this…”
Framework 2: Doctor / Patient Problem–Solution Skit
This is viral for so many supplements right now.
Person A: lists problems
“I can’t stop eating sugar.”
“I can’t function without caffeine.”
“My bloat won’t go away.”
“My skin is dull and dry.”
Person B (doctor): prescribes an ingredient
“That sounds like a blood sugar issue, let’s get you [ingredient].”
Repeat with a few problem–solution pairs.
Then reveal:
“You could buy 5 different pills… or you can get all those benefits in this one [BetterAlt product].”
You film all of Person A, then all of Person B, and just edit the clips together. Easy.
Make It About 2026 (Q1 Starts Now)
One of the strongest moves from the call:
Start shaping your hooks around 2026 now.
Instead of just “here’s my supplement,” try:
“Going into 2026, I refuse to juggle 7 different vitamins every day.”
“If your 2026 glow-up includes better skin + better energy, listen to this…”
“I’m starting my 2026 routine in December so I don’t hit January already behind.”
People buy for who they want to be next year, not just who they are today.
⏳ Your 24-Hour Action Plan
Pick ONE of these this week:
Creatine video
Use “glow up in a cup” or booty + skin transformation framework.
Honey stick energy video
Tell the “coffee isn’t fixing your tiredness” story.
Capsule “all these vs this one” video
Show the stack of bottles vs the one supplement.
Grab your BetterAlt samples below ⬇ , shoot something simple, and get it live!
You don’t have to be the perfect creator here.
You just have to be the one who actually posts while everyone else is still overthinking.
To your success,
The Brands Meet Creators Team 💛
