Alright, let’s just get ahead of this.

TikTok Wrapped is about to roll out and a lot of creators are gonna get in their heads.

And I get it you see those little graphics, you see someone else’s numbers, and suddenly you’re judging your entire year in five seconds.

Please don’t do that to yourself.

Your recap isn’t the full story. It doesn’t show:

• the days you posted when you didn’t feel like it

• the videos that taught you something

• the products that were out of stock

• the GMV Max bumps you didn’t get

• the timing that worked or didn’t work

• the skills you built this year that don’t show up in a stat

TikTok Wrapped is a highlight reel.

And highlight reels leave out all the parts that actually made you better.

So when you see it, take it with a grain of salt.

Look at it, smile, cool — and then get back to what matters: what you’re doing this month, not what an app summary thinks about your year.

You’re building something long-term.

A recap won’t tell you the truth about that.

1) Black Friday didn’t define your Q4

A lot of you felt disappointed last week which is totally normal.

But Q4 doesn’t stop on Black Friday!

People buy straight through mid-December, and honestly, Christmas Day can be one of the weirdly strongest scrolling days of the year.

The worst thing you can do right now is tap out early.

2) Find a posting pace you can actually sustain

One creator shared they posted over 2,000 videos this year and still felt behind.

That feeling doesn’t mean you “failed.”

It means you’re recalibrating.

Your job isn’t to post the most.

Your job is to find the number where you can consistently create good videos without burning yourself out.

3) When your video gets views but no sales, don’t panic!

This almost always comes down to clarity.

If people don’t understand the product fast, they don’t buy.

That’s fixable.

Show the product more clearly. Show how it works. Give people the “ohhh” moment sooner.

4) GMV Max: leave it ON

This is when brands are spending the most.

Don’t toggle it on and off every other day — it messes with the system’s learning.

Q4 is heavy ad spend season for brands ➡️ this is also when the system is most likely to pick up your content.

If it’s available to you, keep it on and let it work.

5) Quick reminder on Creator Roster vs BMC Max

Some people were confused about the video tracking works.

• Creator Roster: just post normally; our system will pick it up through TikTok.

• BMC Max: View job requirements + request sample through BMC’s link → post normally → submit video links → get paid. Easy Peasy.

If you still have any questions, reach out to [email protected]

To your success,

The Brands Meet Creators Team

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