🚨 The TikTok Ban 🚨

Whatsup - it’s Mike from BMC.

Here’s my thoughts on the potential upcoming TikTok Ban…

I just posted this in the Academy 2.0 but wanted to share here as well.

1. The Update

2. What happens next

3. My thoughts

4. What YOU can do.

1. The Update:

On December 6, 2024, a federal appeals court upheld a law that requires TikTok's parent company, ByteDance, to divest from the platform by January 19, 2025, or face a ban in the U.S. The court dismissed TikTok's argument that the law infringes on First Amendment rights.

2. What Happens Next:

TikTok has announced plans to appeal this ruling to the Supreme Court.

3. My Thoughts:

From the onset, this seemed like a case that was going to make its way to the Supreme Court, so I don’t think too much has changed.

As of the time of writing this, the betting markets have it at a 38% chance that TikTok gets banned. These markets proved to be more accurate than polling in the recent US election. I think this 38% likelihood is the most accurate read on reality.

4. What YOU Can Do:

First, the “TikTok is about to get banned” hook is going to start printing $$$ again. If you don’t know what I’m referring to, watch the interview with Genesis here. Use this hook ASAP while the topic is hot and in the news.

Secondly, start to come up with a game plan. Everyone is in a different situation, and I can’t give you template plan that will fit everyone. Maybe take a look at getting more into UGC, Amazon influencer, Building a YouTube following, Digital Products, Non-TikTok Shop Affiliate product (like BMC’s affiliate program), etc. It doesn’t hurt to start putting eggs in other baskets.

We will continue to keep all of you updated during these times. I still think it’s unlikely to happen (38% chance of a ban), but if TikTok does get banned, there will also be lots of opportunity if you know where to look.

• Brands aren’t going away…

• Social Commerce isn’t going away…

• People buying products online isn’t going away…

• People watching short form video isn’t going away…

If TikTok does get banned… the attention doesn’t go away, it just shifts… and as a creator, you need to learn to shift with it.

To your success,
Mike from BMC 🚀🚀🚀