This style of video has been going crazy on TikTok Shop. 

It’s proven to convert (you’ve probably seen this before!)

Let’s break down the “Solo Cup Problem Stack” method…

(Full video at bottom of email) ⬇️ 

👀 The Visuals:

Get a handful of plastic cups and write out pain points that your product solves on each cup. 

🧠 The Framework:

1. Rapid Problem Stack (0-12s): Lists multiple different problems in quick succession.  Use cups with hand written note cards for each problem/pain point that the product solves.  Use on screen images as visual aids ("If your pooch looks like this... If you're always stressed...")
   

2. Price Anchor (15s): "Buying these separately would cost $260" – creates shock value
   

3. Solution Reveal (19s): "Now you can get all of these in just one supplement"
   

4. Benefit Stack (22-35s): Rapid-fire benefits (gluten-free, vegan, zero sugar)
   

5. Value Close (35-55s): Shows special deal (2-for-1) and creates urgency ("selling out like crazy")
   

Try It Out Yourself: Identify 3-5 problems your product solves, write them on notecards, then go through each problem quickly while adding on-screen visuals!

See the full video at the bottom of the email. ⬇️ 

To your success,
Brands Meet Creators Team

P.S. This was a video for Goli - one of the most viral brands on TikTok.  Use the link below to add Goli to your showcase 🛒 

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📣 Note: Many brands on the platform prefer to hire creators that already have the brands’ product in their showcase. Please add some of these products to your showcase first and we’ll send you free samples 👇️ 📦️ 

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