The "Shock Switch" Formula: How This Video Hit 1.7M Views Selling Nello Super Calm

This viral hit has already racked up +1.7M views. Here’s how you can replicate the success:

(see bottom of email for the full video)

🧘‍♂️ THE VIDEO BREAKDOWN:

1. HOOK (0-20s): Begins with screen recording of an extreme TV segment about a widow eating her husband's ashes

2. PIVOT (20-25s): Creator appears on screen with the brilliant transition: "If your cravings are getting that bad, then you need help. If you're just getting sugar cravings, then you need to try this."

3. SOLUTION + CTA (25-60s): Presents Nello Super Calm with scientific ingredients and multiple benefits. Ends with "sells out quickly" + "biggest sale"

🚀 HOW YOU CAN APPLY THIS:

1. Find extreme contrast: Start you video with a recording of a shocking but relevant storyline.

2. Make the switch: Use this exact transition phrase: "If your [extreme problem] is that bad, you need help. If you just have [common problem], try [your product]"

The key: The shock value stops the scroll, then a smooth transition to your solution.

⚠️ Heads-Up: Risky Format

This style toes the line on TikTok’s rules. Using third-party footage can get flagged - so while this format is shown to go viral, you might want to use it sparingly and know the risk.

(Full video at the bottom)

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Full Video Breakdown:

@morisgoldstein

I drink this every single day #fyp #nellosupercalm #nello #ashwagandha #supplements #health #healthy #tiktokshopmothersday