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The S.E.L.L.E.R. method for TikTok Virality
You'll never forget this framework
This Goli video has 7M views… and the creator is probably cashing in on some insane rewards (check out Goli’s new Zero Sugar Mega Sprint details below)!
Let me show you how she used the S.E.L.L.E.R. method in her video to rack up GMV.
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THE S.E.L.L.E.R METHOD
S - Story that Resonates (0:00-0:15)
Hook with a relatable personal struggle. Make it specific and authentic. "I've struggled with [problem] for years. Let me tell you what that's been like..."
E - Establish Expertise (0:15-0:30)
Share your history with the problem. Show you've done your homework. "I've tried everything—spending thousands on [alternatives] that never worked..."
L - Lament Past Solutions (0:30-0:45)
Describe failed attempts. Build tension through frustration. "Nothing worked. [Traditional solution] was expensive, time-consuming, and left me feeling worse..."
L - Light Bulb Moment (0:45-1:00)
Introduce your discovery naturally. Express initial skepticism turned to belief. "Then I found this. I was doubtful at first, but after just one week..."
E - Explain the Product (1:00-1:30)
Show the product. Highlight what makes it different. Keep it casual. "This is [product]. Unlike everything else I tried, it actually [key benefit] without [common drawback]..."
R - Results & Call to Action (1:30-2:00)
Share specific outcomes. Create urgency. Direct to TikTok Shop link. "Now I feel [emotional benefit]. It's available at [stores], but I'll link it below for [discount]..."
If you combine this S.E.L.L.E.R. method, with Alyssa’s Hook Trifecta (just like she used the pineapple in this video)… your views will skyrocket.
To your success,
The Brands Meet Creator Team