- Brands Meet Creators
- Posts
- The "Real Interaction” Hook
This TikTok Shop video is crushing it with a hook strategy anyone can use!
Let's break down the "Real Interaction” hook.
(See full video at the bottom of this email)
This strategy is simple.
Show a REAL HUMAN INTERACTION (while using your product) in the first 0-5 seconds.
Make sure there is a bit of tension, confusion, awkwardness, etc.
Views are drawn to this… it can’t be faked either.
Get out there and don’t be afraid to be awkward.
🧠 How To Use This:
Take your product into public (coffee shop, store, etc.)
Create a brief interaction that generates confusion, surprise or curiosity
Capture genuine reaction (3-5 seconds max)
Cut to talking head to pitch product benefits
📝 Great products for this method:
Boom boom sticks (The reactions to using this in public would be insane)
Perfume or cologne
Gadgets, vacuums, or tools
By the way this is another viral video using The Hook Trifecta Method:
👀 VISUAL: Shows product being used in public (at drive-thru)
🔉 VERBAL: Captures genuine dialogue between creator and stranger
📝 TEXT: Overlay emphasizes reaction ("He was impressed 🙌🏼")
See the full video at the bottom of the email.
Featured Brands
 | Goli’s May Super Brand Day:
Add to Showcase 👇️ This rewards campaign also counts any Goli product sold through platforms outside of TikTok Shop. Join their partner program here to promote on IG, YouTube, or any other platform! |
Hiring Creators on Retainer
We have dozens of Brands hiring TikTok Shop Creators on Retainer.
Apply for our new platform, get accepted, and start landing retainer deals!
📝 Important Note: Many brands on the platform prefer to hire creators that already have the product in their showcase. Please add some of these products to your showcase first and we’ll send you samples 👇️ 🛒
To your success,
The Brands Meet Creators Team
