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- The “I’m one of you” strategy
Before you film a TikTok shop video,
Put yourself in the buyer's shoes.
You’re skeptical. You aren’t sure if the product is actually going to work.
Now make a video as if you are that skeptical buyer.
Here’s the “I’m one of you” strategy:
(See full video at the bottom of this email)
🤝 The “I’m One of You” Strategy
From the jump, she frames it like:
“I don’t know if this works either… so I’m gonna find out for us.”
That line alone drops viewer resistance.
She’s on our team, not trying to push a product.
The viewer can lean in - not to be sold - but to discover the truth with her.
This is classic middle-of-funnel magic:
Perfect for buyers who’ve seen the product before but aren’t convinced yet.
🛠 How to Use This Yourself
Use the “I’ll test it so you don’t have to” angle for any product:
Beauty: “Let’s see if this covers real acne, not just a little redness.”
Kitchen gadgets: “Will this actually dice onions faster than a knife? Let’s see.”
Example Hook:
“I’ve seen this everywhere… but does it actually work? Let’s test it.”
Bottom line:
Skip the sales pitch. Show the experiment.
Build trust first → sales will follow.
See the full video at the bottom of the email.
Featured Brand
 | Goli’s May Super Brand Day:
Add to Showcase 👇️ This rewards campaign also counts any Goli product sold through platforms outside of TikTok Shop. Join their partner program here to promote on IG, YouTube, or any other platform! |
Hiring Creators on Retainer
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Apply for our new platform, get accepted, and start landing retainer deals!
📝 Important Note: Many brands on the platform prefer to hire creators that already have the product in their showcase. Please add some of these products to your showcase first and we’ll send you samples 👇️ 🛒
To your success,
The Brands Meet Creators Team
