The elephant in the room method...

Find the elephant in the room. Then call him out.

Author

Mike Rama
March 19, 2025

2M views on a Nello video by using “The elephant in the room method.”

Here’s how you can use this exact framework in your next video…

Before you film your next TikTok shop video, ask yourself…

“Why would someone NOT buy this product…?”

“What is holding them back from buying…?”

“WHAT IS THE ELEPHANT IN THE ROOM THAT NO ONE IS ADDRESSING…!?!?”

In this case, the elephant in the room was “Cortisol face isn’t a real thing, and this product doesn’t actually work.”

In the video, she addresses this head on… then she showed why that thinking is wrong (and how cortisol face exists, and the product actually works.

Check it out, and try this angle for yourself:

@kategrauss

🥤Thanks to my CΟRTISOL Lemonade🤝🏼 #moonface #roundface #cortisolface #summerglowup #glowupjourney #healthygirlsummer #healthygirl #skinner... See more


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