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The dramatic demonstration strikes again

The dramatic demonstration strikes again

you’re still not using this framework...???

Mike Rama
June 18, 2025

Dramatic Demonstration, Dramatic Demonstration, Dramatic Demonstration…

Not sure how many times we need to say this, but this framework has proven itself time and time again…

Like this video that’s getting millions of views:

(See full video at the bottom of this email)

The Dramatic Demonstration:

Before you promote a product, ask yourself this question…

“What does this product solve?”

“How could I show this product in THE MOST EXTREME use case possible?”

For example, let’s say you’re promoting the following:

An outdoor tv projector: Show that it works during an insane thunderstorm
The viral solar powered hat with fans: Show how the hat keeps you from sweating even inside of a sauna

The more dramatic your demonstration the better.

The viewer should think:

“Wow, if this works in THAT SCENARIO, it will definitely work for me.”

To your success,
The Brands Meet Creators Team

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