The Counterintuitive Hook Framework

While everyone else is screaming "DON'T EAT CARBS" or "WAKE UP AT 5AM," the top affiliates are saying:

"Just eat the damn food."

This framework is pure psychology gold.

(See full videos at the bottom of this email)

Here's why it crushes:

1. It stops the scroll - Nobody expects permission to "fail"

2. It creates instant relief - Finally, someone who gets it

3. It sets up the perfect pivot - "...because I found something that actually works"

The Formula: "Just [do the forbidden thing]" + "because [your product makes it okay / something else is the problem]"

Why This Works:

These creators aren't just being contrarian. They're tapping into the guilt we all feel about our "bad" habits - then offering instant absolution plus a solution.

Quick-Start Templates:

• "Just hit snooze again... this sleep cycle app wakes you at the perfect time"

• "Just sleep in your makeup... this cleansing balm erases everything in 30 seconds"

• "Just pop the pimple... this tool extracts without scarring"

• "Just eat the whole bag... these chips have negative calories"

• "Just scroll all night... these blue light glasses prevent the damage"

The beauty? You're not lying. You're offering a solution that works WITH human nature, not against it.

Your audience doesn't want another restriction. They want permission + a solution.

Give them both.

Try this hook this week and watch what happens to your view count!

To your success,
The Brands Meet Creators Team

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