This isn’t your typical TikTok Shop video. It opens like a media takedown, hooks you with drama, and drops a product only once you're fully invested. That’s not just smart – it’s calculated.

This is the Conspiracy Framework in action. And it works.

(Scroll to the bottom for the full video.)

🔍 What Is the Conspiracy Framework?

This format builds curiosity and tension before introducing a product. It feels like you’ve stumbled onto something that wasn’t supposed to be posted — and the product is the hidden truth.

Here’s how this creator pulled it off:

🎯 Step-by-Step Breakdown

1. Start with "censored" content
   

   • “FALLON ATTACKS PREDATORY INDUSTRY ON LIVE TV”
     

   • (Note: It’s actually Jimmy Kimmel, not Fallon - the error makes it feel more raw)
     

2. React with outrage or disbelief
   

   • “Why the f*** is nobody talking about this episode getting removed?”
     

3. Let the clip play
   

   • Builds credibility and tension through a real celebrity moment (CPAP struggles)
     

4. Tie in a broader issue
   

   • “They don’t want us to cure anything… only treat it.”
     

5. Introduce the “hidden” solution
   

   • A menthol nasal stick from Shark Tank
     

   • Physical demo → “cold rush of air to the brain”
     

6. End with urgency + FOMO
   

   • “If the orange cart is there, it’s in stock. Otherwise it’s gone again.”

(Scroll to the bottom for the full video.)

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Full Video Breakdown: