The 7-Second Scale Strategy You’re Not Using Enough

If it works once... do it 20 more times

POV: You rub carrots on your skin to get tan.

No voiceover. 

No pitch. 

Just 7 seconds of curiosity and payoff.

(See full video at the bottom of this email)

Here’s why I love this format:

🚀 This Framework that’s Built for Scale

  • Zero talking

  • No editing

  • Visual proof only

  • Takes minutes to film

If you have a product that shows results instantly - you’ve got TikTok gold.

Don’t overthink it. Just:

  1. Write a “POV:” hook

  2. Film the product working

  3. Post it. Again. And again.

🛠 Try This With Any Visual Product:

  1. Lip Plumper

    1. POV: “When your lips go from 🫥 → 💋 in 30 seconds”

    2. Show the before/after on screen (no talking needed).

  2. Mini Projector

    1. “POV: You turned your bedroom into a movie theater for $40”

  3. Color-Changing Foundation

“POV: You thought it was the wrong shade until…”

🚨 The Rinse and Repeat Rule

Now someone please forward this email to @jessleegardner

Because she’s only posted this format twice.

When you find something that works, please don’t post that style just once.

Remake it again. And again. And again.

Different angles, lighting, POVs, captions - but the same core framework/hook.

That’s how you truly scale.

See the full video at the bottom of the email.

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The Brands Meet Creators Team

🔥 Full Video Breakdown 🔥 

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