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- The 7-Second Scale Strategy You’re Not Using Enough
The 7-Second Scale Strategy You’re Not Using Enough
If it works once... do it 20 more times
Mike Rama
June 05, 2025
POV: You rub carrots on your skin to get tan.
No voiceover.
No pitch.
Just 7 seconds of curiosity and payoff.
(See full video at the bottom of this email)
Here’s why I love this format:
🚀 This Framework that’s Built for Scale
Zero talking
No editing
Visual proof only
Takes minutes to film
If you have a product that shows results instantly - you’ve got TikTok gold.
Don’t overthink it. Just:
Write a “POV:” hook
Film the product working
Post it. Again. And again.
🛠 Try This With Any Visual Product:
Lip Plumper
POV: “When your lips go from 🫥 → 💋 in 30 seconds”
Show the before/after on screen (no talking needed).
Mini Projector
“POV: You turned your bedroom into a movie theater for $40”
Color-Changing Foundation
“POV: You thought it was the wrong shade until…”
🚨 The Rinse and Repeat Rule
Now someone please forward this email to @jessleegardner…
Because she’s only posted this format twice.
When you find something that works, please don’t post that style just once.
Remake it again. And again. And again.
Different angles, lighting, POVs, captions - but the same core framework/hook.
That’s how you truly scale.
See the full video at the bottom of the email.
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To your success,
The Brands Meet Creators Team
