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- The 6-figure 'You Might Actually Have' Hook
The 6-figure 'You Might Actually Have' Hook
Callout that made millions feel seen
“If your hair looks like this when you get out of the shower, but it air dries like this… you probably have Irish curls.”
That’s the hook behind this 6-figure video.
(See full video at the bottom of this email)
🔁 Steal This Framework:
“If you have [visible frustration], you might actually have [hidden cause]. Let me show you how to fix it.”
This works especially well if your product solves a misunderstood or misdiagnosed issue. Call it out, name it, solve it.
Examples of how to use this:
"If you have dark circles no concealer can cover, you might actually have the wrong undertone correction. Let me show you how to fix it."
"If you can’t sleep because your brain won’t shut up, you might actually have a magnesium absorption issue. Let me show you how to fix it."
Use it on your next video and watch people stay glued for the solution.
To your success,
The Brands Meet Creators Team
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🔥 Full Video Breakdown 🔥
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