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The $300k Creator Using Tension to Sell

The $300k Creator Using Tension to Sell

2.6M views from one simple skit

Mike Rama
June 06, 2025

This Car negotiation skit got 2.6 million views, and is raking in the commissions…

This is one of the most effective TikTok Shop formats out there…

And it’s all built around tension.

(See full video at the bottom of this email)

In this video by @myfamilypov, a man is selling a car.

The woman pulls out a diagnostic tool mid-deal, plugs it in, and completely flips the power dynamic.

“I’m getting some fault codes… my husband says we shouldn’t go higher than 12k.”

Suddenly, the seller’s on his back foot. And the viewer is glued to what happens next.

🔥 Why This Style Works

Conflict & tension pulls you in.

The video starts with: “Most awkward interaction”
We’re watching a deal possibly fall apart… and the product being sold is the main reason why.

The creator isn’t selling the product. They’ve created an entire storyline around it.

🧠 Use This With Products That Shift Leverage

Gold Tester Pen
Skit: You're buying a necklace - test reveals it's plated, not solid.
Air Quality Monitor
Skit: Landlord says the apartment is mold-free. You check - it’s not.
EMF Detector
Skit: Tour a home, check for EMF near the breaker. Agent gets nervous.

👀 Follow @myfamilypov

This creator has done over $300K in TikTok Shop sales in the past month.

They post 10+ videos per day, many using this exact “POV skit” format.

Volume = $$$.

See the full video at the bottom of the email.

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