I'm sure we've all been there, clock watching and trying to decide the right time to start going LIVE.

While the internet is full of advice on the "best" times to go LIVE on TikTok Shop, it’s not always reliable…

Sure, those general tips can help when you're just starting out, but here's the thing: what works for someone else might not work for you.

Today, we're shifting the focus from generic time slots to creating a schedule that works for you and your unique audience.

Rox, one of our coaches from the Affiliate Accelerator, said it best: it’s all about trial and error.

TikTok Shop primarily serves US audiences, but with multiple time zones, there’s always SOMEONE online. 

Whether it’s night owls or early risers, there’s a wide window of opportunity to connect with potential buyers.

So, how do you find your sweet spot?

It’s simple: try different times. 

Some people shop late at night, others during the day. Your job is to discover when your audience is most engaged.

As Rox put it, “The best time to go LIVE is when it works for you.”

Instead of chasing a so-called “perfect time”, find a balance between your routine and your audience's buying habits.

The truth is, there's no one-size-fits-all answer when it comes to the best time to go LIVE.

Your best time depends on what you sell, when your audience is active, and your own schedule.

What works for one seller might not work for another, which is why experimentation is key.

Ask yourself this (and be honest)... in the last 10 times you've gone LIVE, how many different time slots have you tried?

How many have you stuck with for more than a day or two?

If your answer is "I always go LIVE at the same time," then you're missing out on a goldmine of potential customers.

Here’s your action plan:

At the end of the day, there’s no “perfect” time to go LIVE. It’s about testing, learning, and adapting.

When you find your groove, your audience will find you. 😉😉😉

We LOVE seeing all the incredible wins from our community, and Michelle is a shining example!

Michelle just hit a major milestone. She’s reached her first four-figure day, with $11K in GMV in just 48 hours. 🎉💪

If Michelle can make it happen, so can you.