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- showing product flaws = more sales
showing product flaws = more sales
you might wanna try this
đđ Our $50k challenge is happening NOW đđ
Scroll to the bottom to claim your samples and win your ticket to the next BMC Live!
The truth isnât scary. Itâs profitable.
Think about the last time you bought something online. What convinced you?
Chances are, it wasnât a perfect demo.
It was something raw and realâsomething that made you think, "I can see this working for me."
The most successful product demonstrations arenât about perfection. Theyâre about building trust. And trust comes from three things:
1. Honest Reviews
When was the last time you trusted a product review that only showed flawless results? Probably never.
Your audience feels the same. They value honesty over hype.
Be upfront about the pros and the cons.
Show your viewers that youâre not here to sell them a fantasyâtheyâll respect you for it.
2. Showing Flaws
Real trust happens when you admit: âThis product isnât perfect.â
Nick, one of our Academy 2.0 coaches, says it best:
"Think like the stingiest version of yourselfâwhat would make YOU buy this product?"
The answer isnât in hiding flaws. Itâs in showing them.
A face mask that doesnât erase pores? Say so.
A foundation brush that struggles with cream products? Show it.
When youâre willing to highlight a productâs imperfections, youâre proving you have nothing to hide.
3. Real Results
Your audience doesnât need perfect lighting or flawless takes. They want to see:
How the product applies.
Close-ups of its texture.
A glowing after-shot that feels real.
Alyssa, one of our Academy 2.0 coaches, nails it:
"For skincare demos, close-ups are powerful. Show how the product applies, zoom in on textures, and share a glowing after-shotâeven if results take time, give us that dewy moment."
Let your viewer see themselves using the productâreal moments build trust, not just picture-perfect ones.
What to Do Next:
Take a fresh look at your last demo and ask yourself:
Did I show how the product behaves in everyday use?
Were flaws acknowledged or hidden?
Could I add close-ups or real-life applications to strengthen the demo?
Approach your next demo with this mindset: "The goal isnât perfectionâitâs honesty."
Big things are happeningâŚ
Every week inside The Academy 2.0, we're watching creators build their business into something more profitable.
And if you havenât sign up yet its time to do so. Get exclusive tips, direct access to our partner brands, and expert guidance from the best in the business.
đźď¸ Trending Hook đźď¸
For those of you pushing clothes right now⌠check out this video!
Hook: âIâm a professional photographer. My clients are always asking me, âwhat do you think I should wear for my photoshoot?ââ
She doesnât just show the item, she leads with CONTEXT and presents herself as an EXPERT.
TRY THIS. Think of the perfect setting/person for that clothing item.
Ex. âIâm a wedding plannerâ, âIâm a breastfeeding momâ, âIâm a preschool teacherâ, etc.
Give this a shot, itâs a simple way to build trust and connect with your audience.
đđ $50k Challenge đđ
Wanna join us at the next Brands Meet Creators Live? Hereâs how you can come for free with our $50k Challenge.
How it works:
Select products from our partner list (must be on mobile).
Add them to your showcase, authorize us to send samples, and receive your products! (weâll send everything you add to your showcase).
Start posting.
If you hit $2,500 GMV for any product youâre getting 1 year of Academy access.
If you hit $50k GMV for any product, youâre coming to the next BMC Live Event!!!
You have from Oct. 1 - Dec. 31 to reach these GMV levels! And of course, youâll be earning your commissions along the way.
Check out our $50k Challenge partners:
(Just add it to your showcase and your sample will be on its way!)
 Dr.Melaxin | Peel Shot Ampoule exfoliates with rice power for smooth, glowing skin. Grab your sample now! |
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