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- My Mother-in-Law is pissed
Humans are hardwired for conflict.
That’s why this TikTok Shop video doesn’t open with a product pitch… it opens with tension:
“So my mother-in-law is really mad at me…”
Boom. We’re in.
(See full video at the bottom of this email)
Instead of just trying to sell a mini AC unit, the creator builds drama:
The guest room gets hot
His mother-in-law’s coming
He buys a $20 portable AC
She doesn’t think it’ll work
Now the stakes are emotional.
Will the product deliver - or will he lose her approval?
And when the room drops from 82° to 72°, it’s not just satisfying… It's vindication.
🧠 Steal This Move
Before promoting your product, ask:
“How can I create conflict or doubt around this first?”
It could be:
“My wife thinks I wasted money on this…”
“My kid said this looks dumb…”
“Everyone told me this wouldn’t work…”
Create drama.
Then let the product prove them wrong.
See the full video at the bottom of the email.
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Hiring Creators on Retainer
We have dozens of Brands hiring TikTok Shop Creators on Retainer.
Apply for our new platform, get accepted, and start landing retainer deals!
📝 Important Note: Many brands on the platform prefer to hire creators that already have the product in their showcase. Please add some of these products to your showcase first and we’ll send you samples 👇️ 🛒
To your success,
The Brands Meet Creators Team
