It’s a fight!

Conflict sells

Mike Rama
June 25, 2025

+6 million views… and printing on TikTok Shop.

Let’s break it down ⬇️

(See full video at the bottom of this email)

Conflict Sells

Conflict is the cheat code to retention.

People need to see how the story ends, it’s wired into our brains.

Start your TikTok Shop video mid-fight, mid-freakout, or mid-problem, and they’ll stay for the solution.

Remake this framework

Just feed this prompt into The Viral Script Writer and adjust highlighted variables for different products:

Write a skit-style viral TikTok script for a product called {SHE-Lajit, a shilajit supplement made specifically for women.}

The script should revolve around a conflict between two people, ideally in a humorous or exaggerated way - starting with text on screen like, “Caught my girl 😡”

The script should:

Hook the viewer in the first second by leaning into believable and relatable tension and conflict.
Build tension and conflict.
Introduce {SHE-Lajit} naturally in the skit (delayed product reveal, not until at least half way).

Make it a longer skit (around 90 seconds).

To your success,
The Brands Meet Creators Team

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