…you look like this.

That’s the hook.

That single line made one Rosabella creator’s video explode to over 5 million views. 🤯 

(See full video at the bottom of this email)

👩‍🔬 Let’s break it down:

1️⃣ Start With Something No One Wants to See

Pee color charts. Bloated belly shots.

Disgusting? Yep.
Effective? You bet.

It’s the same trick that works in skincare and cleaning virals: make ‘em feel gross before they feel hope.

Stop telling people the problem. Show them.

Bonus points if it’s uncomfortable 🫣 

2️⃣ Reframe the Insecurity

“You’re not fat. You’re just dehydrated.”

Oof. That hits.

He doesn’t shame the viewer. He reframes their insecurity and gives it a new story.

This is emotional jiu-jitsu: shame → science → hope.

Find the lie your audience believes… and lovingly correct it.

3️⃣ Drop One Fact That Feels Like Forbidden Knowledge

“Filtered water strips the minerals your body actually needs.”

He delivers value without preaching and now the viewer’s thinking, “Wait… do I need this stuff?”

Share info like it’s a secret.

4️⃣ Close Like It’s a Secret

“Grab the orange or watermelon 🤫 ”

Feels more like advice from your bestie rather than a from a stranger.

Make it feel like insider info.

🧩 Why It Works

✅ Visual discomfort → emotional relief

✅ Feels like info, not an ad

✅ Built for rewatches and shares

✅ Ends on transformation

To your success,
The Brands Meet Creators Team