This creator just cracked a simple way to increase watch time. ⏳
One small hook change turned this video into almost 2 MILLION views.
And the reason it works is surprisingly simple.
Let’s break it down 👇
View full video at the bottom of this email!
🧠 The “Diagnostic Product” Framework
This video works because the product behaves like a test kit.
Instead of saying “this whitens your teeth”…
The creator introduces a measurement system:
“The more blue it turns while brushing… the more yellow your teeth were.”
Now viewers aren’t just watching a demo.
They’re mentally running the test themselves.
“How blue would mine turn?”
That question is what keeps viewers watching. 🕰
And longer watch time = more TikTok Shop distribution.
🔥 Why This Format Converts
There are three mechanics behind this style of video.
1⃣ Pattern Break Visuals
The first frame introduces two unusual elements:
• Bright purple toothpaste
• A spiral-shaped toothbrush
Neither of those match what people expect.
On TikTok, unfamiliar visuals force the brain to pause.
That pause wins the scroll.
2⃣ Gamified Outcome
The video creates a score system:
More blue = worse buildup.
This instantly turns the product into a challenge viewers want to try themselves.
Gamification is one of the most reliable ways to increase retention.
3⃣ Visible Transformation
TikTok loves products where the result happens on screen.
In this case:
Purple paste → Blue foam.
That transformation creates a natural reason to watch until the end.
And completion rate is one of the biggest drivers of distribution.
🛠 Steal This Framework
This format works best with products that show visual feedback.
Look for products where viewers can see something happen:
• Whitening products
• Cleaning products
• Color-changing formulas
• Dirt removal tools
• Heat or foam reactions
Then frame your video like this:
Introduce the strange visual
Explain the “test” rule
Show the reaction happening
Reveal the result
If viewers can see the product working, they’ll stay longer.
And longer watch time means more sales. 👀 📈
Rinse and Repeat 🔁
See you on our FYP 😉
To your success,
The Brands Meet Creators Team 💛
Discover trending products with low competition and high earning potential, backed by data.
Be one of the first creators to promote products that are set to go viral!!
THE VIRAL SCRIPT WRITER
BMC Creators are cracking the code (and the algorithm) with the viral script writer!
Want to see exactly how Courtney did it?
Watch this video to learn how to go viral consistently ⬇
What are you waiting for?? Grab the Viral Script Writer here!
1️⃣ Send an intro email between the brand and Shawn, our awesome Brand Partnerships lead ([email protected]) AND make sure to cc [email protected]
2️⃣ You can use the template below 👇️ 👇️ 👇️
3️⃣ If the brand successfully joins BMC Max you get 1,000 USD.
✍ REFERRAL EMAIL TEMPLATE ✍
CC: [email protected] , {brand contact email}
Subject: Intro: {Brand Name} x BMC
Hey Shawn,
Wanted to introduce you to {Brand Contact}. I think they’d be a strong fit for BMC Max.
{Brand Contact}, Shawn leads brand partnerships at Brands Meet Creators.
His team helps brands scale on TikTok Shop by tapping into a vetted network of 80,000+ creators — making it possible to produce creator content at scale, similar to how you scale ads, but with creators instead of media spend.
I think you two should connect. I’ll let you both take it from here!
Best,
{Your Name}
🔥 Full Video 🔥
@zariyahnatalya this SURPRISED me 😳 @Ceelike_us @MS-DRWIKEY #teethwhitening #purpletoothpaste #oralcare #smileroutine #teethtok
