🍵getting views but no sales on tiktok shop? 😕 - TeaTok Shop - [#22]

This ONE Rule Will Skyrocket Your TikTok Shop Live Sales…

You're crushing it on TikTok Shop, but your LIVE sales aren't quite where you want them to be.

And still, no matter what you do, the sales just aren't coming in like you expected.

If you’ve ever evaluated your TikTok LIVE’s and thought:

"Why didn't it work?"

"I don't understand. Why didn't people buy? I was on for X amount of time, and none of the viewers converted..."

One of our coaches, Rox, revealed a sales-boosting rule in our recent Affiliate Accelerator call that could completely transform your LIVE sales:

The '“So What?” rule.

Now, what exactly is this rule…?

The "So What?" rule is all about making your product features relevant to your viewers' lives. It's about answering the question:

"Why should they care?"

Think about it.

Your viewers are busy – they might be scrolling through TikTok Shop while waiting in a carpool line, grocery shopping, or just trying to relax after a long day.

Why should they stop and pay attention to your LIVE?

That's where the "So What?" rule comes in.

For every feature you mention, ask yourself: "So what? Why does this matter to my viewer?"

Let's break this down with a real example:

Say you're selling wireless earbuds on your LIVE.

Instead of just rattling off features, here's how you'd apply the So What rule:

Feature #1: They have a 70-hour battery life.

So What?: "This means you can use them for over two weeks without needing to recharge. No more panic when you realize you forgot to charge before a long trip or an important call."

Feature #2: They have a 'Be Aware' mode.

So What?: "This lets you stay safe while enjoying your music. You can hear traffic while jogging or important announcements at the airport without taking off your earbuds."

See the difference? You're not just telling viewers about the product, you're showing them how it fits into their lives and solves their problems. 🎯🎯🎯

So next time you go LIVE, don't just list off facts. Make them come to life with stories and relatable scenarios.

Big Wins Coming In…

Tizzz just unlocked his first 4-figure month! 🎉 With 1.5 million product views, he's seeing major growth inside the TikTok Shop Affiliate Accelerator. 🚀

Looking for ways to turn views into sales like Tizzz? Join our community for weekly coaching, insider tips, and paid brand partnership opportunities!