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🎬 CONTENT PLAYBOOK
Hooks That Are Converting Right Now
Data-backed angles from top-performing supplements & health videos. These frameworks are driving real sales right now.
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HOOK #1 — THE "BEFORE & AFTER ROUTINE" REVEAL
"This is my morning routine before Organic India Moringa. And this is me 30 days later."
Why it works: The Personal Transformation Testimonial framework is one of the top-converting structures in the supplements space right now, with top performers in this category reaching GPM scores nearly double the category median. The Day 1 visual → time jump → tangible result pattern builds instant credibility because it shows the journey, not just the outcome. Moringa is a daily habit product with compounding results over time, which makes it a natural fit for this structure. Film a simple morning routine clip — capsules, water, done — then return with a 30-day reflection. The contrast sells itself.
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HOOK #2 — THE "TOO BUSY FOR HEALTHY" SHORTCUT
"Let's be real — nobody actually makes a fresh green juice every morning. But I'm still getting all the nutrients."
Why it works: The "Realistic Problem to Instant Solution Demo" format is converting at 38+ GPM in the health and supplements niche right now — significantly above the category median of ~14 GPM. This hook works because it opens with a time constraint the audience already feels guilty about, then immediately positions the product as the guilt-free fix. Moringa capsules are the direct, honest answer to "I know I should eat more greens, but I don't." The key is showing the simplicity of the routine: two capsules, water, and you're done. That contrast — dense superfood nutrition, dead-simple daily habit — is the sale. No blender required.
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HOOK #3 — THE "INGREDIENT FLIP" TRUST BUILDER
"I flipped over every supplement I was taking. Most of them have fillers I can't even pronounce. This one? Literally one ingredient."
Why it works: The Authority Education-to-Product Bridge format — where a creator establishes credibility first, then reveals the product — is one of the highest-reach formats in this category, with top-performing videos crossing 1.5M views. The supplement audience is the most skeptical buyer on TikTok, and "flip the label" content speaks directly to that fear. Organic India is uniquely built for this hook: NPOP certified organic, zero fillers, single ingredient, naturally sun-dried. Hold the bottle up, read the label on camera, and let the product's cleanliness do the work. Contrast it to whatever else you're currently taking — the visual comparison closes the deal without a hard sell.
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