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Get the cart, get the sale đ
TikTok Shop's best-kept secret
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Hot Products, Big Opportunities, Letâs Go!
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If youâve been thinking, "How do I maximize my sales without feeling pushy?" this email is for you.
Cart strategy is more than just getting people to hit "add to cart"âit's about making it work for you.
TikTok tracks items in a cart for 14 full days. That means every âadd to cartâ click you encourage could lead to a sale laterâeven if your customer doesnât check out right away.
But how do you make this work for you? Letâs break it down.
1ď¸âŁ Encourage âadd to cartâ like a pro.
Not everyone is ready to buy on the spot, and thatâs okay. Your job is to remind your audience that adding an item to their cart benefits both of you.
Try saying something like:
âIf youâre waiting until payday, no worries! Just add it to your cart now. TikTok keeps track, and Iâll still get credit when you order. Iâd really appreciate it!â
This creates a win-win situation and makes your audience feel good about supporting you.
2ď¸âŁ Create urgency without being pushy.
Carts are amazing, but theyâre not forever.
Rox one of our coaches inside the Academy said it best: âThis isnât Ticketmaster. Your seat isnât saved!â
Hereâs how to remind your audience:
Prices can change.
Stock can sell out.
Someone else could grab the color or size they love.
Keep the tone friendly, but make sure they know waiting has its risks. Youâre not pressuring; youâre helping them make a smart choice.
3ď¸âŁ Use real-life examples to build trust.
People love hearing success storiesâespecially if itâs about fast shipping or great experiences.
One creator shared how they told their audience:
âI ordered this on Wednesday, and it arrived by Sunday! Itâs so fast, and itâll probably get to you just as quickly.â
These stories make your audience more confident in their purchase and more likely to hit âcheckoutâ sooner.
Why this matters
When you combine TikTokâs 14-day tracking with smart strategies like creating urgency and sharing personal stories, you make every âadd to cartâ click count.
Itâs not just about pushing salesâitâs about building trust, showing value, and creating a seamless experience for your audience.
So, how can you start?
Mention the 14-day tracking feature in your videos.
Share a quick delivery story in your next TikTok post.
Encourage your audience to âadd to cartâ now and remind them of the benefits.
đźď¸ TikTok Shop Viral Video Framework đźď¸
The Bold Testimony
"Every single person that... because of this product"
This video demonstrates attention-grabbing personal testimony.
Watch how the creator starts with a bold statement, then immediately ties it to the product. They build credibility through personal usage ("look how dinged up my bottle is"), list multiple benefits, and emphasize natural ingredients.
Why this works:
The Hook (First 3 seconds!)
Attention-grabbing opener
Personal experience
Direct benefit statement
Confident delivery
Building Trust:
Shows well-used product
Lists multiple benefits
Emphasizes natural ingredients
Woman-owned business mention
The Close:
Personal guarantee
Authentic transparency
Easy shopping link
Creator tip: Start with your boldest result, back it up with real usage, and be confident in your testimony. Authenticity sells! đđ
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We work with amazing brands that are always on the lookout for creators who know how to deliver results. How it works:
Select products from our partner list (must be on mobile).
Add them to your showcase, authorize us to send samples, and receive your products! (weâll send everything you add to your showcase).
Start posting.
Impress the brands, and you could be hired as a retainer creator. These brands have serious budgets for hiring creators who deliver results.
(Just add it to your showcase and your sample will be on its way!)
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Looking for additional resources? Visit the Creatorsâ Brief & Resources Hub to explore shot list ideas, hook ideas, and more.