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- biggest tiktok shop mistakes we see
biggest tiktok shop mistakes we see
and how to fix them
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So TikTok is back… now what?
The TikTok ban had us all on edge for the past 48 hours, but we’re back in business and ready to focus on what matters…your success.
Now, speaking of success…
In our recent Post Roast call inside the Academy, Alyssa (one of our coaches) dropped some serious knowledge about these TikTok shop mistakes and how to avoid them.
Let’s dive in.
"Too many hooks? Yes. Too many problems presented? Yes."
That hit home, didn't it?
It's a trap many creators fall into, and maybe you've been there as well...
The TikTok Shop glass ceiling.
It’s like this: TikTok Shop videos can feel like they have an invisible barrier.
YES, you're following all the rules.
Product? Check. Features? Listed. Hook? Added. But those views and sales?
Crickets.
Why?
Because trying to cram everything into one video usually backfires.
Instead of clarity, you create confusion.
Let’s break down the biggest mistakes Alyssa spotted and how you can fix them.
1.Over-selling Doesn’t Sell
You’ve got 15-30 seconds to make your point.
Packing in too many hooks or problems? It’s a recipe for disaster.
"When you try to sell to everyone, you actually sell to no one," Alyssa pointed out.
If your audience came for a solution to bad breath but got hit with a laundry list of other problems…
They’re scrolling away.
Focus: One problem. One solution. Keep it simple.
2.Timing Is Everything
Cramming all the good stuff into the last few seconds feels rushed and fake. We’ve all seen it:
"It’s on sale, only $60, grab it before it’s gone!"
And guess what? Viewers can smell the script from a mile away.
Pro Move: Spread your selling points naturally throughout the video.
Editing Errors Kill Engagement
Pauses and dead space might seem small, but they’re scroll triggers. Alyssa’s golden rule?
"Don’t let me breathe. The last consonant of one word should lead right into the next."
Tight edits = better pacing = viewers stick around.
3.Your Hook Matters
Leading with the product in your hook? Bad idea. As Alyssa says:
"I love to be intrigued for reasons other than the fact it’s an ad. If the product is the first thing I see, I’m out."
Better Hook: Create curiosity, tell a story, or show a relatable moment before you introduce the product.
The Big Picture
Mistakes happen, but they don’t have to keep happening. Let’s recap:
Stick to solving one problem at a time.
Keep your message authentic and well-paced.
Edit out dead air—every second counts.
Hook your audience before showing the product.
Let’s keep improving and make those numbers climb.
P.S. Our Academy has been going CRAZY on TikTok Shop lately. If you’re serious about scaling your income, you need to be in there.
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Looking for additional resources? Visit the Creators’ Brief & Resources Hub to explore shot list ideas, hook ideas, and more.