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- Before you panic-post... read this.
Before you panic-post... read this.
Black Friday pressure hits HARD
Loren Brabante
November 26, 2025
This week has a lot of you spiraling.
Creators on today’s Q&A were STRESSED:
😵💫 “My PPS score tanked overnight.”
😵💫 “Nothing is converting.”
😵💫 “I switched to Christmas content and now everything died.”
😵💫 “Everyone else is selling… why am I not selling?”
😵💫 “Is Black Friday going to flop for me?”
😵💫 “Should I just lower my expectations?”
And if you felt ANY of that…
Today’s email is your permission slip to stop freaking out. ✋🏻🛑⛔️
Not because you’re doing anything wrong —
but because Black Friday hype has you putting 10x more pressure on yourself than usual.
And we need you to hear this:
“This time of year makes creators switch up EVERYTHING that was working for them — and that’s why things stop working.”
1. You switched lanes too fast.
Creators do this every year.
Black Friday hits, and suddenly everyone panics:
They drop what works…
They jump into new styles…
They copy random viral videos…
They promote 20 different products…
They try to “force” conversions…
Nick said it best: “You don’t lose as a creator. You either win or you learn.”
If the last week hasn’t been “winning,” good.
That means you learned what NOT to do when pressure hits.
2. If your content feels off, it’s because YOU feel off.
This time of year throws creators around. You’re not even doing what you’re good at anymore.
When you’re stressed, you start making weird choices:
New formats
New scripts
New products
New vibes
But virality has ALWAYS come from you being relaxed, having fun, and doing your thing.
So today?
Return to what actually works for you.
Not new.
Not trendy.
Not “Christmas panic content.”
YOU. 🫵
3. Creators forget Black Friday isn’t one day.
There is so much shopping left.
Not just Black Friday. Not just Cyber Monday.
The entire next two months.
That means even if Friday isn’t the day,
you have dozens more shots.
The worst thing you can do is burn out NOW.
4. Make content today from a calmer place — it WILL show.
Creators perform better when they’re not chasing outcomes.
“It’s not fun if you put all this pressure on yourself. Remember why you started creating.”
Let today be about:
✅ Returning to your best products
✅ Remaking your best videos
✅ Doing the formats that come naturally
✅ Staying in your lane
✅ Taking the pressure OFF
Black Friday rewards creators who stay consistent not the ones who panic-post.
5. Let’s save you with these two tips:
1️⃣ Your job today isn’t to magically go viral.
2️⃣ Your job is to get back into YOUR rhythm so the content you post over the next 5 days actually has a chance.
Slow down.
Reset.
Remake what works.
And trust that your moment is coming — because it is.
Creators win when they stay steady.
Not when they sprint blind.
And if you need a boost? ▶️ Rewatch today’s call.
Nick literally coached half the room off the ledge.
Deep breath…
You've got this.
Let’s get you back in your zone before the big weekend hits.
Happy Thanksgiving 🦃
The Brands Meet Creators Team 💛
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