- Brands Meet Creators
- Posts
- $200k GMV | “What’s in the bag?” 👜 👀
💼 “What’s in My Bag”
This viral video pulled in nearly $200K in TikTok Shop sales for Vital Source gummies…
And all she did was unpack her bag.
(See full video at the bottom of this email)
🧠 Why It Works
Curiosity hook: “So I’m a dancer… let’s go through what’s in my bag.” We have to see what’s inside.
Authentic, unfiltered delivery: Raw, funny, chaotic — feels like a FaceTime with a friend.
Soft sell: She only hard-pitches one product (the gummies), and even that’s wrapped in humor: “You will taste and smell like a pineapple.”
🧰 Steal This Framework
This format is insanely versatile:
“What’s in my bag as a cat mom who takes her cats to brunch.”
“What I keep in my trunk for protection as someone with a serial stalker.”
“What’s in my purse as a professional over-thinker trying to survive Monday.”
👉 Every profession, lifestyle, or quirk = a new spin.
Just make it real, messy, and a little bit funny.
💡 Quick Takeaway
Let curiosity and character carry your content.
The product doesn’t need to lead. You do.
Make it weird. Make it personal. Make them watch.
See the full video at the bottom of the email.
Featured Brands
 | Goli’s May Super Brand Day:
Add to Showcase 👇️ This rewards campaign also counts any Goli product sold through platforms outside of TikTok Shop. Join their partner program here to promote on IG, YouTube, or any other platform! |
Hiring Creators on Retainer
We have dozens of Brands hiring TikTok Shop Creators on Retainer.
Apply for our new platform, get accepted, and start landing retainer deals!
 Snow | New Job Posting Snow (Vitamin Toothpaste) is looking for proven TikTok Shop Affiliates! |
📝 Important Note: Many brands on the platform prefer to hire creators that already have the product in their showcase. Please add some of these products to your showcase first and we’ll send you samples 👇️ 🛒
To your success,
The Brands Meet Creators Team
